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SUGG Stories

Everyday rides, real people, and the bikes that move them.

Dorien and her SUGG

Dorien and her SUGG

Dorien had been looking for a train-friendly commuter bike for quite a while. One day, she saw someone riding a SUGG and thought it looked amazing! The person was so friendly, they pointed her directly to the shop. And the rest is history.
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Thibaut and his SUGG

Thibaut and his SUGG

Thibaut used to picture the perfect commute from behind the wheel of a sleek German car. But today he’s zipping through Brussels on a small yellow bike. How did that happen? It started with a stroll past a shop window in Ixelles where SUGG sparked his curiosity. And it turned into a whole new way of moving.
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Chloé and her SUGG

Chloé and her SUGG

When Chloé saw SUGG for the first time, she thought it was beautiful and well-designed. After riding it around the Small Ring of Brussels, it felt ergonomic and lightweight, too. As a bonus, the company's values line up with hers. So, since December 2024, she’s a proud SUGG owner.
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Thomas and his SUGG

Thomas and his SUGG

Thomas first met SUGG at work. Which is not surprising since he works at the Fietsersbond (Cyclists’ Union). Fred entered a meeting with a prototype and Thomas was instantly fascinated.
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