SUGG stories

Thibaut and his SUGG

Thibaut used to picture the perfect commute from behind the wheel of a sleek German car. But today he’s zipping through Brussels on a small yellow bike. How did that happen? It started with a stroll past a shop window in Ixelles where SUGG sparked his curiosity. And it turned into a whole new way of moving.

“I saw this tiny bike and thought, what is that? I walked in, met Frédéric, and got the full story. I was sold.”

From a four-wheel dream to a two-wheel reality

I was a late bloomer when it comes to cycling. As a business engineer with over 30 years of corporate experience, I always equated success with owning a car. Around 10 years ago, after joining a mobility experiment through Beci (Brussels Chamber of Commerce), I discovered the power of bikes, e-bikes, public transport.

It was a whole new world. I realised that driving in Brussels made no sense. I was wasting time and energy. Since I started biking, I’m more active, more present in the city, and I don’t need a gym membership anymore.

Built for the kind of life I live

As a consultant and board member, I’m often bouncing between meetings in different cities. That’s where SUGG shines: it’s compact, agile, and train-friendly. I can ride around Brussels, hop on a train to Namur or Liège, and cycle to my next destination. And when I get to a client’s office, I can just roll it in and stash it in a corner.

A rolling conversation starter

You can’t ride a bright yellow mini-bike without attracting attention, but I truly enjoy that. People stop to talk about it. Deliveroo riders nod in recognition. And there’s a warmth in those everyday exchanges, something I never felt behind the wheel.

“SUGG is not about showing off. It’s about connection. A cute and catchy bike like this invites curiosity and conversation.”

3 reasons why SUGG made the cut

There are three reasons SUGG is my go-to. First, it’s small and easy to bring indoors, especially in sketchy areas.

Second, it’s flexible. If I pass a tram going to my destination and I could use that time to send a few emails, I just fold it up and hop on.

Third, it represents a mindset shift: mobility doesn’t have to be complex. Sometimes, you just need to start small.

“With SUGG, you’re not just getting a bike. You’re supporting a project with purpose, and a person who built it with care. That matters to me.”